As being a cradle of civilizations, Anatolia has 8000 years of history and cultural heritage which forms the Turkish ceramics with a rich pattern and unique design, and makes Turkey as one of top ceramics exporters in the world. Turkish ceramics has nonesuch quality and enduring structure and manufactured with excellent workship. Apart from that, it embodies aesthetic traditional pattern and modern design at the same time letting it to meet the needs of wide range consumers globally. By the end of the 2013, Turkey reached more than 1 billion $ of total ceramics products exportation, with more than $606 million from tiles exportation and more than 204 million from the exportation of sanitary ware. 

Aiming to preponderate against the global competitors and disseminate the world to know the values that it has, Turkish ceramics always keeps building an active communication in the first place. Therefore, Turkish Ceramics Promotion Group represents the “Turkishceramics” brand to enhance its brand perception and awareness globally through conducting promotional activities. In this direction, trade fairs undertake most of the promotional work, and most recently in April 2014, 25th Coverings International Tile, Stone and Flooring Exposition in USA Las Vegas city, invites “Turkishceramics” for the 16th times to reveal itself among foremost ceramic producers in the world. 

Coverings trade fair takes attention of the biggest ceramics manufacturers in the world to let them exposit their products in the biggest Tile, Stone and Flooring Exposition in USA. In particular, as being one of the top consumer ceramics markets in the world, USA comes to the forefront by its great size of ceramics importation (68% importation of its total ceramics consumption), demonstrates how big USA ceramic market is. Specifically, as USA market compensates itself continuously after 2011, new house sales grew by 19, 9% in 2012 in comparison to 2011, in the same year, regarding the tile sales, it also increased by 5, 5% and reached 204, 1 million m2 thereby, USA market became promising ceramic market. 

Being as Turkey’s top export ceramics market- to USA market- Turkey’s annual export figures increase sharply every passing year, on the tile flooring and sanitary ware ceramics market. Most notably, in comparison to 2011, in 2012, Turkey’s ceramics tile flooring export to USA, surged by 56% as 25 million $, as sanitary ware market grew by 33% as 8 million $. Within this export expansion, Turkey’s ceramics export to the USA market was at its highest in 2012. Ultimately, in 2013, Turkey’s ceramics tile flooring exportation to USA has increased by 32% as 34 million $, likewise sanitary ware market has grew by 18%, as almost 10 million $. In consideration of Turkey’s ever-increasing export, USA became a promising market and that proves how important Coverings is for “Turkishceramics”. 

Turkish Ceramics Promotion Group will participate in Coverings 2014 with its “Turkishceramics” brand in order to enrich the brand image and emphasize the Turkish culture concept with its “Turkish Breakfast” event which certainly will draw attention. In turn, “Turkishceramics” will prove that it is a strong competitor in the ceramics world. 

INTRODUCTION 

Turkishceramics is the promotion group for ceramic manufacturers and exporters in Turkey. Representing over 30 individual companies, the group’s mission is to raise awareness of Turkish ceramics internationally and communicate the quality of Turkish ceramic tiles and sanitary ware. Ceramic production in Turkey has a long history and rich tradition, with the first ceramics being created in Anatolia over 8000 years ago. Turkish ceramic producers are proud to continue this tradition of innovation today with a creative approach and a broad range of products for both the professional and consumer markets. 

For more information, www.turkishceramics.com