In its 23rd year, Europe’s third largest Ceramic Bathroom Kitchen Fair UNICERA brought the actors of ceramic sector together. During the fair organized by TUYAP Fair and Exhibition Organisation, ceramic tiles, vitreous wares, pools, saunas, taps, bathroom and kitchen furniture, accessories and publications relating to these were exhibited between 2 and 6 March 2011. By gathering the visitors from Europe, Middle East, Africa and the exhibitors together, the event created a great commercial potential and achieved its main purpose.

This year, UNICERA 23rd International Ceramic Bathroom Kitchen Fair was visited by 60.841 people from 71 countries with 3530 foreign visitors which confirmed again the international nature of the fair. According to the statistics of 2010, 22nd UNICERA was visited by 53.394 visitors from 69 countries, 2.883 of them came out of Turkey. Based on these figures, a 14% growth in total number of participants and 50% growth in foreign visitors prove that UNICERA is one of the best ceramic fairs in Europe.

27 companies from Turkishceramics Promotion Group which were Altın Ceramic, Bien Ceramic, Creavit, Doğvit, Duratiles – Duravit, Ece Sanitary Ware, Ege Ceramic & Sanitary Ware, Graniser, Granist, Hitit Ceramic, Idevit, Kale (Çanakkale Ceramic – Kalebodur), Kütahya Ceramic, Pera Ceramic, Sanovit, Seramiksan, Seranit, Serel, Söğütsen Ceramic, Tamsa Ceramic & Granite, Termal Ceramic, Turkuaz Ceramic & Sanitary Ware, Umpaş Ceramic, Uşak Ceramic, Vitra, Yurtbay and Yüksel Ceramic, attended UNICERA by showing their latest innovative and fashionable products. While the companies were drawing attention with their specially designed stands, the new trends in ceramic sector such as sustainable sanitary ware products and natural stone tiles were exhibited at these modern stands. Digitally printed ceramic tiles which were produced by using the latest technologies, Turkish ceramic companies proved how they are successful at the application of new trends. New conceptual appliances of tiles and different designs gave a fashionable touch to UNICERA.

Throughout UNICERA, Turkishceramics Promotion Group welcomed guests at its VIP Lounge located on the 2nd floor at Buyukada and Kınalıada Salons of TUYAP. Special clients of leading ceramic companies and editors of international sectoral magazines could enter to VIP Lounge by using VIP invitation cards which were sent privately to a limited group of people by Turkishceramics. Guests of Turkishceramics could benefit advantages of this free internet connection, open buffet and locker services of VIP Lounge whenever they needed. Additionally, Turkishceramics companies had the chance to come together with their special clients at VIP Lounge and hold their meetings.

As part of UNICERA, Turkishceramics invited the editors of international and regional sectoral magazines as Tile, Ceramic World Review, Wallpaper, Edge, Carrelage and Gulf Construction. During the fair, Turkishceramics had the opportunity to show the cultural and historical beauties of Istanbul to the guests, beside the new Turkish ceramics products. Furthermore, at Turkishceramics presentation, when the Chairman of Turkish Ceramics Promotion Group Bahadır Kayan informed the editors about the latest situation of Turkish ceramic sector, Secretary General of Turkish Ceramic Federation Germiyan Saatçioğlu shared the statistics of importation and exportation of the sector.

Being one of the largest ceramic fairs in Europe, Unicera which has been attentively followed by Turkish ceramic industry for years. will be held on March 2012 at TUYAP Fair and Convention Centre same as this year,

Two other upcoming “Turkish ceramics” events can be followed in Frankfurt Germany between 15th and 19th of March. Turkish Ceramics Promotion Group will be participating to ISH 2011 fair with a 96 m2 info stand at Hall3 number E98. The other event will be held between 14th and 17th of March at Las Vegas/ USA. Turkish Ceramics Promotion Group will welcome its guest with a Turkish Breakfast every day at Coverings number 251.